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Adwords is a phenomenal way to draw in new business, even if your market is a specific niche of B2B customers. According to the Google Economic Impact Report, businesses typically reap a $2 return for every $1 spent on Adwords campaigns. However, these results don't come from a "set it and...

Wait, you don't have an email list yet? You've definitely come to the right blog post. The return on email marketing has grown by a jaw-dropping 3,800%! Plus, email subscribers are more than three times as likely to share your content on social media. But the burning question is, how do...

Hosting a pay-per-click (PPC) campaign is an efficient way to reach your target audience. We'll give you a bit of a rundown, in case you're not familiar with the process. Essentially, you bid on an ad that will show up when a person searches for a specific keyword....