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5 Cardinal Sins That Kill Small Businesses Things have changed a lot for the “mom and pop” businesses over the years… It used to be that all you needed for a recipe for success was a quality product or service and that personal touch customers come to...

How Traditional TV And Print Advertising Is Still Relevant In Today’s Market In this modern day and age, traditional TV and print advertising happens to be relevant and this is because of tactics that are still effective and in place. In a world where high-tech gadgets...

Technology has largely played a part where advertising is concerned and this is because of the many platforms made available. About ten years ago, people were resorting to traditional advertising and this involved print and media. With the rise of mobile devices such as Smartphones...

Why Content Marketing Is A Must For Small Businesses Marketing your small business can be rather daunting. Where do you start? What works and what doesn’t? These questions can leave you feeling very confused and overwhelmed. This is where content marketing comes into place. Essentially, content marketing...

If you do any type of online marketing or advertising then you’ve certainly heard, or maybe even used, the terms PPC and SEO. Some people mistakenly think the terms can be used interchangeably, but in fact, they mean very different things. PPC stands for pay per...