Blog

With 41% of sales reps feeling like they don't have enough information before they call on leads, we need to pay more attention to customer data. Without proper customer understanding, you can use the information to generate more leads. And not just any leads -- the good kind of...

You know you need to manage your online marketing. You know your business would benefit from it. Except, like many small business owners, you're still trying to do it yourself. Small business owners face a choice: do it in-house or hire a marketing firm. Many business owners...

Adwords is a phenomenal way to draw in new business, even if your market is a specific niche of B2B customers. According to the Google Economic Impact Report, businesses typically reap a $2 return for every $1 spent on Adwords campaigns. However, these results don't come from a "set it and...