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Hosting a pay-per-click (PPC) campaign is an efficient way to reach your target audience. We'll give you a bit of a rundown, in case you're not familiar with the process. Essentially, you bid on an ad that will show up when a person searches for a specific keyword....

Print advertisement has a lot going for it. It doesn't disappear forever the moment a browser window is closed. It's tactile, engaging most, if not all, of the senses (if it's one of those good-smelling cologne or perfume ads.) For these reasons and many more, 63%...

5 Cardinal Sins That Kill Small Businesses Things have changed a lot for the “mom and pop” businesses over the years… It used to be that all you needed for a recipe for success was a quality product or service and that personal touch customers come to...