A Layman’s Guide to Lead Generation

Need to get more customers for your business?

Wondering how to effectively and easily generate more leads?

Finding out how to generate leads on a regular basis is crucial for creating a thriving business. However, it’s important that you know how to use your time wisely and can get the most qualified leads with the least effort and cost.

Luckily, lead generation doesn’t have to be difficult. Below we’ll give you our layman’s guide to generating great leads for your business.

1. Develop a Content Marketing Strategy

One of the greatest ways to get more leads to your business is to develop and use a content marketing strategy. A content marketing strategy can help you to create an online funnel which brings in new leads to your business.

Content marketing works by providing value to prospects first, allowing you an opportunity to get them interested in your services. It also allows you to have a great excuse to collect their contact information.

A consistently updated blog with valuable written content is at the center of a great content marketing strategy. However, a great content marketing plan should also include other content such as infographics, videos, and more.

Using this content you’ll attract visitors to your site and create brand awareness. You’ll also bring in some new qualified leads in the process.

2. Dominate Search Marketing

Along with a content marketing strategy, it’s important to focus on using the right search engine marketing techniques as well. These techniques can help ensure that new visitors are regularly coming to your website, viewing your content, and becoming leads.

Using search engine optimization (SEO) techniques is one of the best ways to ensure that you’re getting new leads not only every once in a while but consistently over the long term. This is because SEO allows your website to be found organically by people searching for services or information online.

To improve the SEO of your site you’ll need to not only add more content but will also need to improve your website design. Make sure your site functions well and loads quickly.

It should be optimized for allowing Google and other search engines to understand what your website is all about.

3. Maintain a Social Media Presence

A social media presence is also an important asset for finding and cultivating new leads for your business online. Facebook, Twitter, LinkedIn, Instagram, and other social media sites are all potential places to look for your audience online.

While it is possible to waste your time on social media platforms, if done correctly, it can be a very effective tool for bringing in new sales leads for your company. However, you need to look for where your ideal audience is and know the right way to communicate with them.

To use these sites, however, make sure that you’re not just posting without a purpose. Make sure you’re using your social media posts to connect with your audience, to qualify them, and to get them to your website where you can collect their contact information.

4. Use Email Marketing

Email marketing is another great tool for getting leads for your business and is also one of the oldest techniques out there. However, it is still very effective for maintaining and cultivating leads and has great conversion rates compared to other online marketing techniques.

Email is particularly effective when used with automation tools. After you get the email address of your potential leads it’s a great idea to set up autoresponders to communicate with them. These automated emails can then direct them towards a sale or action.

Keep in mind that the more specific details you have on your leads the more effective your emails will be. You should be aiming to target your emails as much as possible and make sure you’re giving the direction they need to learn more about your services.

5. Capture Your Lead’s Information

To create a successful lead generation strategy for your business it’s important that you have a sure way to collect your lead’s information such as their name and email.

When visitors view your content on your website you need to make sure that you’re leaving a place for them to give you their contact information. It’s important that you’re using professionally designed opt-in forms and landing pages to collect their information successfully.

You can encourage them to give you their contact information by using effective calls to action (CTAs) to get them to sign up for your list.

Promise them more information if they sign up. It’s a great idea to have an e-book or a special guide that will provide value to them in exchange for their email or other contact information.

6. Use the Right Tracking Tools

You also need to use all of the tools you can to track your progress when collecting leads. You need to know what is happening with your website and your lead generation funnels.

Pay attention to the activity on your website and make sure you know which pages and content are the most popular. Then plan accordingly to make sure you’re getting the most out of your site and each piece of content.

Find out which pages are capturing the contact information of leads most effectively. Then make sure that you promote those pages or posts more often.

Remember that you should be working smart, not hard. Pay attention to the data to see what’s working and what isn’t. Then alter your lead generation plan as you go based on what you’ve learned.

7. Bring it All Together

It’s important to make sure all of the above tools and techniques are working together in perfect harmony to collect leads. Your different channels, tools, and platforms for getting and nurturing leads should all be tied together in a cohesive way.

At all times, you should be attempting to bring leads closer to sale or commitment of some kind. The leads you find using social media should be directed to your website, for example. Then, those who are visiting your website should be encouraged to take some other action such as giving you their contact information.

By integrating all of the different elements of your lead generation plan and experimenting with the different tools you can create a funnel that takes your prospects right where you want them to be.

Understanding How to Generate Leads For Your Business

It doesn’t have to be difficult to bring in new leads on a regular basis, but it does take some effort. If you’re wondering how to generate leads, remember to follow the tips above. If you do, you’ll never be stuck in a rut and you’ll have more business than you know how to handle.

Looking for help with your lead generation? Contact us today to learn more about what we can do for you.