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5 Cardinal Sins for a Small Business

5 Cardinal Sins for a Small Business

5 Cardinal Sins That Kill Small Businesses Things have changed a lot for the “mom and pop” businesses over the years… It used to be that all you needed for a recipe for success was a quality product or service and that personal touch customers come to expect from a small business. Those days are long gone… If “mom and…

5 Tips on becoming a successful salesperson

5 Tips on becoming a successful salesperson

5 tips on becoming a successful salesperson Salespeople don’t have it easy, but you can make it yourself easier with these 5 tips. You will be able to score more sales and deals. 1. Write down your prospect — always write down the conversations with your prospects somewhere on paper. It happens quite often that a prospect forgets where you talked…

Want To Give Back? Consider Doing Some Volunteer Work

Want To Give Back? Consider Doing Some Volunteer Work

There’s an old saying, “You make a living by what you get. You make a life by what you give.” Many find this to be as true in business as it is in life. Almost all of us would like to do more volunteer work and invest more time into social connections or networking. But after an exhausting day, we…

Accurate location info is now very important in Google search results   If your potential customers are locally based, the importance of concentrating on local optimization of your site and local directory listings have never been more important. Google uses your location info to help determine whether your business will show up in its local pack, which are the search…

Does Search Marketing Still Create The Best Conversions?

Does Search Marketing Still Create The Best Conversions?

Does Search Marketing Still Create The Best Conversions? Search marketing still creates best conversions and this is when some guidelines are followed. There are websites with the highest conversion rates and you may be wondering what it is they are doing that you are not. Well, for starters, they have done their statistics and established that a landing page and…

Traditional TV And Print Advertising Is Still Relevant

Traditional TV And Print Advertising Is Still Relevant

How Traditional TV And Print Advertising Is Still Relevant In Today’s Market In this modern day and age, traditional TV and print advertising happens to be relevant and this is because of tactics that are still effective and in place. In a world where high-tech gadgets are on everyone’s laps or handbags, information is usually accessed on the go but…

How Advertising Has Changed Over The Years

How Advertising Has Changed Over The Years

Technology has largely played a part where advertising is concerned and this is because of the many platforms made available. About ten years ago, people were resorting to traditional advertising and this involved print and media. With the rise of mobile devices such as Smartphones and laptops, anyone can access content from virtually anywhere in the world so long as…

Content Marketing is a Must

Content Marketing is a Must

Why Content Marketing Is A Must For Small Businesses Marketing your small business can be rather daunting. Where do you start? What works and what doesn’t? These questions can leave you feeling very confused and overwhelmed. This is where content marketing comes into place. Essentially, content marketing is when you create content for your audience that is relevant to your…

SEO Or PPC, Which Is Better For Your Site?

SEO Or PPC, Which Is Better For Your Site?

If you do any type of online marketing or advertising then you’ve certainly heard, or maybe even used, the terms PPC and SEO. Some people mistakenly think the terms can be used interchangeably, but in fact, they mean very different things. PPC stands for pay per click where SEO is an acronym for search engine optimization. They do have one…

How Affiliate Marketing Works

How Affiliate Marketing Works

Affiliate marketing is on the rise as more and more people discover its money making potential. It is easy to get started, as almost anyone with a working computer and a functional Internet connection can set up a site and get directly to work. So what is an affiliate marketing program and how do they work? The short answer is…

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