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The Leaders in Inbound Marketing & Lead Generation

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Our attention to providing quality service has made us an industry leader. At our company, the customer always comes first, and we constantly strive to exceed your expectations.

Want to know more about our business and the services we offer? Use our website to get detailed information about us and meet our dedicated staff members. We’re looking forward to working with you.

Mojo Media

Who is Mojo Media

MOJO Media has developed a model that gives clients the confidence that data and marketing professionals are promoting and protecting their brand when talking to prospects. Our full time account managers have years of experience in discussing a broad range of sophisticated products and services with key decision makers in your chosen target market. We qualify our clients’ leads so that your sales force is meeting with people that want to do business. MOJO Media is the ideal outsourced solution that allows you to receive an ongoing flow of sales opportunities leaving you to focus on other areas of your business.

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Who is Mojo Media

Business Tip of the Day

  • Knowing the difference between long-tail keywords and short keywords is critical to setting up paid search ads for your small business.
     If you’ve decided to spend money on a Google AdWords campaign, it’s important to understand what type of keywords will be most effective for your business. Knowing the difference between long-tail keywords and short keywords is critical. It’s also important to decide what type of words you will target.

    According to Matt Polsky, founder of SEO firm Visibility Fuel and VP of organic search for Veterans United Home Loans, long-tail keywords are three or more words in length and usually more specific than shorter keywords.

    “They typically signal a user with higher intent of conversion or purchase than someone searching with a broad, one- to two-word query,” he said. “Long-tail keywords are valuable to target because the user is asking more specifically for what the business is offering. The tradeoff is that search volume for these queries is usually smaller.”

    For example, a short keyword search would be “plumbing repair.” Bidding for a broad, common keyword like this would be expensive due to all the competition. Plus, it might not be very effective. If someone uses this keyword, you don’t know where in the world they need plumbing repair or even what type of repair they need.

    Consider instead a long-tail keyword like “emergency toilet repair rochester ny.” The user of this keyword has let you know exactly what service they’re looking for and where they’re located. Not only would this be an effective long-tail keyword target, it would actually be cheaper! There are fewer plumbers in Rochester bidding for “emergency toilet repair” than there are plumbers in the world bidding for “plumbing repair.”

    When deciding what type of keywords to target, Polsky advised small business owners to hone in on keywords that have “commercial intent” first. “Look for keywords that have phrases like ‘[product] for sale’ or ‘buy [product],’” he said.

    One easy, low-cost way to identify these types of long-tail keywords he suggested is by typing the broad “head term” into Google to see the suggested searches that auto-populate in the search bar. Google’s auto-populated suggestions are a good indicator of how to focus your Google AdWords campaign.

  • Contests can grow engagement with Facebook followers, but they can also generate poor-quality leads. Check out these tips for success.

     Running a contest on Facebook can be a great way to engage, delight and build loyalty among your social media followers. But before you rush to post your next giveaway or promotion, consider the pros and cons of Facebook contests so you can proceed in a way that will benefit your business.

    PRO: Promotions provide a chance to combine great content with value for customers.

    The best promotions combine great content with an offer that’s relevant to your customers, said digital strategist Jason Falls. “For example, instead of just giving away a spa treatment, do a video interview with someone who has had the spa treatment about how it made her feel reborn, refreshed, important again. … Connect those emotions.”

    CON: Promotions can be useful, but they can also backfire.

    “While [a giveaway or prize] can certainly drive activity, you can end up driving a bunch of people to your page who don’t really want to buy from you. They just want the free thing,” Falls said. “Still, if you can create a contest but explain it using compelling content, you’ll likely be more successful than just saying, ‘Click here to win!’”

    PRO: Facebook contests can make your current followers feel special.

    “We connect with our current customer base by offering our social media fans and email newsletter subscribers exclusive discounts,” said Claudia Montez, founder of Isabelle Grace Jewelry. “Not only has this resulted in new purchases from existing customers, but it has also helped us really grow our email list!”

    CON: Facebook has specific rules on how contests must be run on the platform.

    Violating these rules could lead to the suspension or, in the most egregious cases, permanent deletion of your business’ Facebook page. Check out Facebook’s terms before you run your first promotion and make sure you understand Facebook’s rules and terms of service.

    For more tips on how your small business can succeed with social media marketing, check out Manta’s complete guide, “Facebook for Small Business: 23 Expert Tips to Reach More Customers on Social Media .”

  • It takes just a few hours every week to keep your Facebook page full of fresh content. Learn how to market your small business without wasting your time.

     According to the Pew Research Center, 68% of all U.S. adults use Facebook. In other words, your customers use this social media platform, so if you want to engage them online, your business should, too.

    But posting on Facebook one to three times a day might sound overwhelming. If you don’t have much time to log on and tinker with content throughout the day, here are three tips to help streamline your Facebook time investment while maximizing results:

    1. Create content in batches. Make your social media process more efficient by setting aside time to create content in batches. “Write out the top 10 frequently asked questions from your customers. Make that into a blog post. Then, create 10 short videos with each point or tip, as well as 10 image quotes.”
    2. Consider hiring a part-time social media pro. If you can afford part-time help, it might be worth it. “Hiring a good social media assistant for even a few hours a week can make all the difference, for example, you can provide your assistant with photos and video clips that you have on your phone anyway and they could use them to create many wonderful videos.”
    3. Take advantage of scheduling tools. Small business owners should take advantage of a social media scheduling tool such as Hootsuite, Buffer, PostPlanner or Edgar. That way, you can schedule your posts in advance, instead of stopping in the middle of the day to update Facebook. Facebook also allows you to directly pre-schedule posts.

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